Thursday, January 14, 2010

Upgrading Ion Magnum

The Ion Magnum has become the most valuable asset that we own. The results we have had for some of the more persistent patients have been quite amazing. However, the number of patients who are unable to have adequate treatments because of treatment discomfort is also significant.

I had always thought of it as a "no pain, no gain" situation, plus "you reap what you sow". Afterall, even normal exercising can be uncomfortable and results are proportional to effort put in. However, I recently received an e-mail from Ion Genius, the distributors of Ion Magnum. It was primarily to inform us that the cost of the machine had increased yet again, but there was a small one-liner mention about thev latest version being very comfortable. Intrigued, I decided to find out more, and most importantly, if it was possible to upgrade mine.

After a lot of e-mailing back & forth to the Ion Genius team, we have finally come to a compromise. The upgraded machine will be ready sometime in February. They are including all the latest modifications, so we move from the earliest version to the latest. Treatments should be more comfortable. Resistance reduced, so results should be better. Personally, I'd love to get up high on the intensity scale & not feel too much.

As the upgrading comes with a hefty price tag (of double my budget, but hey, I'll do whatever is best for my patients), so once the new machine arrives, the price will have to go up. Sadly, my credit card bill will be here before the machine arrives. We are already offering the treatments at about half the price of another Singapore aesthetic clinic, but the new prices will still not be that high. I believe in fair prices and affordability long term. Clients who have expired packages will have to renew at prevailing rates once the new machine arrives. Those on existing packages will continue on the lower current prices as long as they maintain a balance, ie renew before expiry.