Friday, May 16, 2008

CERUM replaces Metabolic C

The application of topical Vitamin C is an integral part of basic skin care. We had been very happy with Bellewave's Metaboli-C for the last year, but as our stocks were running low, took the opportunity to investigate other options in the market. One area of improvement was getting a product with L-Ascorbic Acid, which was the more potent form of Vitamin C.

As with all our products, we looked at various aspects of use:
  • No need for refrigeration
  • Smell
  • Lack of greasiness
  • Non-comedogenic
  • Concentration of Active Ingredients
  • Any other beneficial ingredients
For Vitamin C products, smell is a major issue. I remember an enthusiastic rep generously giving me a very large number of samples of a premium vitamin C product when we first opened in Orchard Road. He applied some on the back of my hand before he left. The smell almost caused me to faint... The product smelt of cat's pee! I couldn't imagine having that lingering scent on my face all day and all night! Ewwww!!!!

After eliminating smelly products, we next weeded out that required refrigeration (too inconvenient) and those that were too greasy. That left us with 3 options, Metaboli-C being one of them. I was finally persuaded by Ivy that CERUM was the superior product.

CERUM is made by Prollenium Medical Technologies, from Canada. It contains 17% L-Ascorbic Acid. Moreover, it has Hyaluronic Acid as a component, so it hydrates as well as protects. This means it helps to prevent as well as reverse the ageing process. Studies have shown that the use of this concentration of Vitamin C shows a 29% reduction in facial fine lines in only 15 days.

What we can see immediately, when comparing one product against another, is that CERUM produces an instant whitening effect. And that was enough for us to go ahead with this order.

Each 30ml bottle of CERUM should last for approximately 2 months. The L-Ascorbic Acid in stabilised to remain active for up to one year.

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